Review Funnels & QR Codes for Local Business
How the rating-gate funnel works, why QR placement matters, and what a per-employee review campaign looks like.
2026-06-10 · reputation · marketing · guides
The math of local reputation is brutal: one angry review needs ten happy ones to offset. The fix is asking everyone — and routing by sentiment.
The rating-gate funnel
A customer scans a QR code and rates the visit. Four stars and up: they're invited to post publicly (with an AI-drafted review to edit). Three and below: a private feedback form reaches the owner instead. Honest feedback either way; public damage averted.
Per-employee campaigns
Print a different QR per technician, server, or location. Each campaign carries its own branding and its own stats — you learn who earns five-star moments and who needs coaching.